Make sure you try your best to give your brand a personality. You don’t want your brand to be viewed as stale or stuffy. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Hide some of your page’s content from those who haven’t Liked the page yet. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Just hide a small portion of content so you don’t lose SEO.
Run competitions and/or contests for getting the most likes on your page. Offer a prize to be handed out after your goal is met. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Update your profile as often as necessary. Make sure to update the profile page if anything in your business changes. If you update your page it will help customers. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Use the Facebook update option sparingly. Update messages your followers directly. But, just use the feature for things that really matter. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Work on responding to all comments left on your page. Do this for all comments, whether they come from email or your main page. You’ll have to put in some effort, but fans will love the personal touch.
Try encouraging user interaction with others fans and with you. If a conversation is started on one of your posts, allow it to continue. Don’t delete their post or you might insult them. You only need to intervene when things begin to get offensive.
Learn all you can about how Facebook functions. When you understand everything there is to know about it, you will be more able to take full advantage of its features. Simply use the information provided in the Facebook help center to find out information that few users know. This advantage definitely pays off.
Keep the profile updated. If there are any changes, make the changes on the profile page. Your customers will appreciate that you keep them updated with this information. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
As was stated earlier, Facebook can allow you to reach tons of potential customers. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Don’t delay anymore; get yourself started right now on a Facebook marketing campaign.