You should learn about marketing through Facebook before you start a campaign. You ought to review this piece to get great information about marketing with Facebook.

Contests are a good way to market and get new followers on Facebook. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Try using Facebook ads in your marketing tactics. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can pack quite a marketing punch.

Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You won’t lose much money, and you will be able to communicate more with your customers than before.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Know when you ought to make posts about the business outside of a personal Facebook page. You can gain lots of attention by doing this. You need to make sure it is good attention. Only post on other pages whenever can positively contribute in some way. Spamming other peoples sites can have negative consequences on your own site over time.

If someone takes the time to comment on your wall, give them the courtesy of a response. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.