Keep your subscribers informed of what is going on in your company. However, this does not give you permission to overload them with too many postings each day either. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.
Update your profile as often as necessary. Make sure to update the profile page if anything in your business changes. If you update your page it will help customers. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Make sure you really understand the purpose of a Facebook page. Just putting one up for the sake of having one is not enough. Do you use it to talk to your customers? Or do you use Facebook to let customers get in touch with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Work on responding to all comments left on your page. Do this for all comments, whether they come from email or your main page. You’ll have to put in some effort, but fans will love the personal touch.
Your posts should vary while staying on topic. These posts can be loosely related to your products or services. Figure out various ways to engage the fans that are reading through your content. You could offer some photo posts for solutions or ask some questions directly for a post.
You need to remember that just because there are a lot of people that like your page does not mean you will win. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
Keep the profile updated. If there are any changes, make the changes on the profile page. Your customers will appreciate that you keep them updated with this information. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
There are many different outlets you can use these days to market your business. Begin using Facebook for this purpose and see what happens. Give yourself the edge over your competition by implementing what you’ve just learned.