Social media’s popularity makes Facebook a great place to market your company. If you share this interest, you should spend some time learning the fundamentals. Review the following tips to gain additional knowledge.

Use a contest to build talk about your brand. Offer free products or discounts to subscribers when they join. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Try using Facebook ads in your marketing tactics. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can pack quite a marketing punch.

Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You won’t lose much money, and you will be able to communicate more with your customers than before.

Try to add value and relevancy to each of your Facebook posts. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t be too much of a salesman, however, or people will get tired of your updates.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Know when you ought to make posts about the business outside of a personal Facebook page. You can gain lots of attention by doing this. You need to make sure it is good attention. Only post on other pages whenever can positively contribute in some way. Spamming other peoples sites can have negative consequences on your own site over time.

Have your fans participate in decisions about your company. Customers like to feel they are being heard. These are the best minds to tap into for opinions. When you want advice on topics to cover on your blog, just ask!

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. That means you need to set goals based on sales increases. It is good to garner lots of “likes,” but you also want to convert them to sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.

When you create your Facebook page, have a goal in mind. Don’t just get one so you can say you have one. Are you using it to communicate to customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. There is a difference between having a Facebook page for increasing sales and having one to keep customers around.